Campaigns can take many forms, from marketing campaigns to win new customers to social marketing intended to change behaviour or achieve a social aim.
Our campaigns are creative and tailored to your intended goal and audience. We start with your stated goal; move through the status quo and on to options for achieving the goal. We then agree together the way forward which will inform the basis for the creative work.
Through market research we establish the most likely routes to success, testing out options with you all the way.
Finally the campaign is implemented with progress monitored by us and a final evaluation report provided to you showing the return on investment and indicating next steps.
Below you can check out some campaigns we have designed and run previously.
Contact us if you would like to talk about campaign possibilities.
TLC campaign for NHS Cornwall and Isles of Scilly
Through further research I identified that ‘if only’ meant: ‘if only the doctor had listened to me’ or ‘if only they had asked if I needed help to understand the form’ or ‘if only they had given me a private space to be examined’. The message was loud and clear: patients were not getting the dignity and respect they deserved and expected: one of the cornerstones of the NHS Constitution.
I organised a series of focus groups with patients and staff to find out just what was going on and what needed to be done about it. The main purpose of the groups was to come up with the foundations for a campaign to change behaviour.
Working with design team Gendall we came up with several proposals which were tested out on our audiences to come up with the favourite: TLC.
From there we designed posters, a system of patient feedback that predates the friends and family test, many variations on location branding including customised stickers for ambulances, a town centre promotional tour, media campaign, social media advertising, roadshow and radio advert. For the period of the campaign, and some time after, the whole community seemed to be behind TLC and both staff and patients reported an improvement in their dignity and respect.
Studio photography by Matt Jessop.